Home »

Reach the Media


Companies come to CES Asia to increase brand exposure in the Asian marketplace. Take advantage of the PR tools and resources that are available to exhibitors and gain access to the more than 1,100 media from around the globe. See the various offers below and make the most of maximizing your media experience at CES Asia 2017.

Road Map to PR Success – Webinars

CES Asia will host three webinars designed to help exhibitors plan their preshow outreach to members of the media. The Road Map to PR Success webinars provided PR tips and tools for exhibitors to engage media and gain coverage at CES Asia.

In Chinese

Thursday, April 27 – 2 PM

  • Conference number: 182 039 203
    : QWJ9F6aK

In English

Wednesday, April 26 – 10 AM

  • Call-in Number: 1-844-214-7060
  • Passcode: 634 879 4644


Exhibitor PR Contact Information

Make it easy for members of the media who are interested in covering your company and/or product to contact you by updating your exhibitor PR contact information. Email your company name, PR contact name and email address to CESAsiaPR@CTA.tech to.

Pre-Registered Media List

To assist CES Asia exhibitors in achieving global media coverage of major announcements, all exhibitors will be provided with a list of pre-registered media starting Friday, May 5. This list is intended as a tool for exhibitors to reach the right media interested in covering newsworthy content. Please use the list to pull custom pitch lists for targeted outreach.

The media list is confidential and for the use of CES Asia 2017 exhibitors only. All distributions sent to media must be in compliance with the anti-spam laws of that particular country. The list will be emailed to the PR contact listed on your exhibitor sales contract. Please email CESAsiaPR@CTA.tech to add an additional email address to receive this list.

Host a Complimentary News Conference at CES Asia

CES Asia is where products are launched to the Asian market. If you have big news to announce, let us know and we can assist with scheduling a complimentary news conference. Events are scheduled on a first-come, first-served, space-available basis (assuming a newsworthy announcement) and all CES Asia exhibitors are eligible. News conference opportunities are available during the week of the show and will be included in the official News Events Schedule.

News Conference Rooms
June 7-8, 2017
Kerry Hotel, Function Rooms 2 and 3

Events can be held in CES Asia-provided news conference rooms at the Kerry Hotel.

Reservations run in 60 minute increments, giving exhibitors 15 minutes for set up, 15 minutes to host their event and 30 minutes for tear down. Rooms come with a standard base package, including theater-style seating for 84, three draped tables, a stage riser and a podium with attached microphone.

*Exhibitors are responsible for ordering and paying for catering, additional furniture, Internet or A/V services above and beyond the base package.

To reserve a news conference room, please send the following information to CESAsiaPR@CTA.tech by Friday, May 5th.

  1. Company Name
  2. Preferred Date (select one): June 7 or June 8
  3. Preferred Timeslot

News Conference in Exhibit or Meeting Space

June 7-9, 2017

CES Asia exhibitors are eligible to hold a news conference in exhibit or paid meeting space during the show and have the event included in the official CES Asia 2017 News Events Schedule. Events can be held during show hours.

To schedule a news conference in your exhibit or meeting space, please send a detailed email with your preferred date, time and location to CESAsiaPR@CTA.tech by Friday, May 5th.

Interested in booking a meeting room for the curation of the show? Contact Brian Moon today.

If you have general questions about hosting a news conference during CES Asia 2017, please contact the CES Asia PR team at CESAsiaPR@CTA.tech.

Media Pitch Video

Submit a 30-second Media Pitch Video about your planned product launches during the show. We will feature submitted videos for CES Asia media to view in the weeks leading up to the show. Send your video as a Youku link to CESAsiaPR@CTA.tech by Monday, May 15 to be included.

Be featured in an official CES Asia News Release

CES Asia will produce a news release to be distributed to media around the globe, highlighting exhibitor cutting-edge products. If you think your product or company stands out amongst others, send us a short executive quote (75 words or less) depicting your company’s innovation and your participation at CES Asia for consideration. The news release will include up to six exhibitor quotes. Submit your quote at CESAsiaPR@CTA.tech by April 28.

Sample Quote
“CES Asia 2017 is the best place to launch our product,” said John Doe, president and CEO of Exhibitor X, based in location Y. “We will introduce a product set to revolutionize the tech industry in Asia and CES Asia offers the ideal platform to introduce our product to this dynamic and booming market.”

Showcase your New Product

CES Asia spokespeople talk to hundreds of reporters about the hot products and new trends emerging at CES Asia. We also tour the show floor with our CES Asia TV camera crew to highlight top new technologies. If you would like your product to be considered for these promotions, fill out the New Product Submission Form by Friday, May 5. All embargos will be honored.

Media Kits

Exhibitors can host digital media kits onsite in the SNIEC media room. Supply your media kits on USB drives or create a website URL for material download with an accompanying one-page spec sheet with important information and onsite media contacts. Exhibitors can drop off media kits during media room hours. We recommend bringing 100-250 depending on your booth size. Any printed materials greater than one page should be stored in your exhibit area. Make sure media kits are clearly marked with company name and booth number. If you have questions about media kit creation, email CESAsiaPR@CTA.tech.

Online Media Center through Business Wire

Business Wire offers CES Asia exhibitors communications and measurement tools to maximize your public relations efforts including Exhibitor News Release and Content Distribution, Online Media Kit and a FREE 100-world Exhibitor ProfileLearn more about all opportunities through Business Wire.

Need help with trade show public relations or writing a news release? Click here.

For more information on Business Wire services, email tradeshow@businesswire.com or click here to order services.

Please note that you will need to have an account with Business Wire to use any Business Wire service. There is no charge to set up an account.

Celebrity Appearances at CES Asia

Let us know if your company is planning a special event with a popular celebrity at CES Asia 2017. We can assist you with special security arrangements, catering requests or anything else you need to make your event a success. Send the following information to CESAsiaPR@CTA.tech by Friday, April 29:

  1. Company Name
  2. Celebrity/Talent Name
  3. Claim to Fame
  4. Appearance Date/Time/Location
  5. Celebrity/Talent Headshot as a .jpg image

Media Delegations
Exhibitors have had great success in hosting media delegations at CES Asia to ensure optimal coverage by the outlets that are most important to their specific business. This is a practice we definitely recommend. If you plan to host journalists at CES Asia 2017, please email Bernice Morquette at bmorquette@CTA.tech to request a media registration form. We will register your requested media for the show to ensure a smooth on-site process and keep them up-to-date on the latest show news.

CES Asia Media Tours

CES Asia executives will visit with media in select target cities between April and May to promote the excitement and buzz surrounding CES Asia 2017. For more information on how to be involved and have direct contact with media in your area, contact the CES Asia PR team at CESAsiaPR@CTA.tech.

Best of CES Asia Awards, presented by ZOL

The Best of CES Asia Awards, presented by ZOL, is the official awards program of CES Asia 2017. The award is focused on breakthrough products and technologies that encourage innovation and evolution across top product categories. Winners will be selected by an expert panel of judges from ZOL, a leading technology portal site in China and media partner of the 2017 CES Asia. For full details and to submit products for consideration, visit our website.

CES Asia Innovation Awards

The CES Asia Innovation Awards program is brand new for 2017 and honors creative design and engineering across 19 innovative product categories. CES Asia 2017 exhibitors may submit entry applications until Wednesday, March 22. Entries will be reviewed by a panel of elite industry judges. For more information about the CES Asia Innovation Awards, please visit CESAsia.com.

Leverage CES Asia Social Media Channels

CES Asia has a very active social media presence. Leverage our followers and Likes to promote your products by linking to our outlets and using the CES Asia hashtag, #CESAsia.